History

Historic NYC Skyline

Following family traditions, 60 years later, Maxons' Restorations continues to serve the Northeast as the leading disaster recovery experts.

EARLY ORIGINS

Our founder Max Gersh began his career operating a laundry & rug cleaning service in New York City in the late 1920’s making door-to-door pickups and deliveries by horse and carriage. Max embodied an old-school work ethic and expanded services to include carpet, upholstery and other interior cleaning services.

Max Gersh circa 1920
Max Gersh circa 1920

PIONEERING SPIRIT

In the 1940’s after serving in the Army Air Corps in World War II, Max used his background to start a commercial cleaning business serving major hotels in the Northeast. Armed with his knowledge of cleaning techniques, he leveraged his expertise to pioneer new restoration and repair techniques for his clients.

BUSINESS INNOVATIION

The early 1950’s brought a concession partnership with department stores Macy’s, Gimbels and Korvettes’ throughout the northeast providing residential cleaning and repairs called “Services for the Home”. Insurance adjusters soon learned about “Services for the Home” who was able to restore damaged property for a fraction of the cost of replacement.

CREATING SOLUTIONS

By the late 1950’s adjusters throughout the Northeast had grown to rely upon Max and his team to help their insureds quickly recover from fires and floods. A new division called “24/7 Restoration Services” was launched which offered complete emergency cleaning, restoration and repair services for residential and commercial property.

RESTORATION SPECIALISTS

By the 1960’s the “24/7 Restoration Services” division outgrew the home cleaning operations and Max decided to separate from the department stores to work exclusively with the insurance and real estate industries to focus on solving property damage issues for larger commercial and industrial clientele.

Gimbels Brochure circa 1960
Gimbels Brochure circa 1960

INDUSTRY LEADERSHIP

In the late 1980’s Max’s son Damon joined the family business learning old-school values of customer service, problem-solving and innovation. In the 1990’s Damon became the organization’s next generation leader, utilizing emerging technologies to modernize and develop the operation into a world-class service organization.

HISTORIC ROLE

In 2001 our capabilities were put to the test when New York City was attacked on 9/11. Maxons amassed an army of over 1,600 workers to restore the damage, fallout and dust from over 3,000 apartments, 50 office buildings, historic landmarks such as St. Paul’s Chapel, Trinity Church and national treasures including The Great Seal of The United States of America.

MAXONS TODAY

Maxons continues to advance its’ tradition as an award-winning service organization and innovative leaders of the restoration industry, continuing to leverage new technology and develop creative solutions for clients and provide them with the speed, communication and expertise they need to solve their most challenging property damage problems.